Why Choose Us

Practice Philosophy:

We aim to provide the highest standards of care in a relaxed, friendly and comfortable environment. We take an hollistic approach. It is the policy of our practice to preserve your natural teeth by preventing the disease processes in teeth and gums. We have a first class preventive care programme which helps us accomplish this. We aim to make you and your family as comfortable as possible during your visits. At your first visit, we will discuss your medical history and conduct a thorough examination which may include x-rays.

We want you to tell us how you feel about your teeth and gums and what concerns you have. We will be happy to explain any treatment required. It may be necessary to make further appointments which will allow us sufficient time to complete your treatment.

We have strict infection control protocols; our fully qualified nurse’s use recommended sterilising procedures. We have a dedicated decontamination room. All instruments and hand pieces are sterilised after each patient and equipment that cannot be sterilised is disposed of.


We are able to offer you a comprehensive range of treatment from which you will benefit for life. We utilise the latest technology and materials available to ensure pain free dentistry.

Our modern technology means that everyone can enjoy the confidence that comes from having attractive and healthy teeth. White fillings are just one of the applications we can use to improve your appearance. We have the very latest intra oral camera, digital X-rays and 3D oral health educational software. These help us diagnose caries (decay), periodontal disease (gum disease) and educate our patients.

We offer the very latest advances in Zoom tooth whitening, veneers, inlays, crowns, bridges, Cfast and Smile Tru Cosmetic Tooth Alignment and denture work. We use the very best dental technicians and laboratories. On special request we can offer a within 48 hour crown service.

X-rays that are necessary in the diagnosis of tooth and gum disease are taken. These can determine the presence of hidden decay, the condition of deep fillings, impacted teeth, bone loss and many other problems. It is our practice policy to keep x-ray taking to a minimum. We offer a smoking cessation service and have an advisor.

We stock a full a full range of Oral Hygiene Products and would be happy to advise. We only stock products which we recommend. The importance of regular dental visits cannot be overstressed; they help us to help you keep a healthy smile for life.


Over the years we have developed experience in all aspects of dental care, but in certain cases we may refer patients to colleagues or hospitals who have special skills in certain types of treatment. For example, implants.

Patient Care:

We always regard children as very special patients and we do everything to make their visit as enjoyable as possible, and they will receive a badge and balloon to ensure each visit is a pleasant one. We encourage children to visit us from an early age.

Nervous patients can feel a deep-seated anxiety about dentistry. We understand. Please feel free to discuss your fears with us and we will do everything we can to help. We will encourage you to try our patient relaxation system, with your choice of video or music.


If you are disabled or have limited mobility we will do our best to help, we are located on the ground floor and have fully accessible disabled facilities. We have hearing loops, a selection of reading glasses and a translation service available at patients’ request. Please inform us of any requirements and we will endeavour to accommodate you.


If there is anything that you would like to have explained, including any of the points covered here, please ask. We fully appreciate any possible apprehension you may have concerning treatment and will do our best to reassure you. You can be confident that you will receive the best care from our highly trained team in a relaxed and friendly atmosphere. We invite you to ask us any questions regarding your general health, appearance, treatment and costs.


We have a fair pricing policy, our treatments are honestly priced, regularly checked and compare favourably to other practices in the area. On your initial appointment we will confirm your choice to be seen as a private or NHS patient. We have a fee list on request. At your first appointment, you will receive a written estimate of your proposed treatment. If required, payment can be made in instalments, but it is normal procedure to pay for and leave a deposit at your first appointment.

Our practice accepts cash, cheques (with guarantee card) and most forms of credit/debit cards. The practice has a policy of charging for broken appointments for which prior notice has not been given.

If you fail to attend, cancel repeatedly or are late for your NHS appointments you may not be offered any further  apppointments.


We take patient confidentiality extremely seriously and all personal information is treated in the strictest confidence. We have confidentiality and date protection policies and protocols and are registered with the Information Commissioner. We comply with GDPR and The Freedom of Information Act and if you would like to view your records please request to the practice principal, Benjamin Lauffer.

On Going Education:

As a practice we believe in continuing education for the whole dental team and attend various courses throughout the year. We are members of the British Dental Association, the British Dental Health Foundation, Alpha Omega. We are also proud members of the Good Practice Scheme.


We always welcome any comments, views or suggestions you may have on any aspect of our service or care.  In the unlikely event you are unhappy with any aspect of our care; please feel free to discuss your concerns with our complaints lead Benjamin Lauffer.
We endeavour to always treat our patients with professionalism and respect and in return expect our patients to treat our staff the same.

We have a full and comprehensive complaints procedure and policy. However if you are unhappy with how we have dealt with your complaint you can contact:
  • NCL PCO 338-346 Goswell Rd, Islington, London EC1V 7LQ or the Parliamentary and Health Service Ombudsman, Millbank Tower, Millbank London SW1P 4QP, telephone: 0345 015 4033 or www.ombudsman.org.uk for complaints about NHS treatment.
  •  or the Parliamentary and Health Service Ombudsman, Millbank Tower, Millbank London SW1P 4QP, telephone: 0345 015 4033 or www.ombudsman.org.uk for complaints about NHS treatment.
  • Dental Complaints Service, Stephenson House, 2 Cherry Orchard Road, Croydon CR0 6BA (Telephone: 08456 120 540) for complaints about private treatment
  • The General Dental Council, 37 Wimpole Street, London, W1M 8DQ the dentists’ registration body. General Dental Council
  • CQC, City Gate, Gallowgate, Newcastle upon Tyne, NE1 4PA ( Telephone) 03000 616161

We are CQC registered and monitored our inspection report and details can be found on the CQC website www.cqc.org.uk.
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